Toronto Tourism Poster Series
A tourism campaign for Toronto centering around locations included in CityPASS. Emphasis is placed on getting out into the “real” world and the creatures you can go see. Animated in Rive.
project type
Branding, Motion, Marketing
Building the Brand
Custom Typography
I explored different typefaces and pairings before reaching my final lockup.
Working through look and feel
Poster in Process
Along with typography, I explored color options and how the illustrations fit into the composition.
Final Stills
Expanding the Campaign
Solo Posters
These solo posters promote each location more directly, building out the system more. This allowed more play into the copywriting as well, tying the “real” summer idea into how you can interact with and see the “real” creatures at each location.
