Miscela Perfume
Visual Communication Design MFA Thesis
Miscela Perfume is a trio of packaging designs and marketing designs. The design systems include custom, interactive color patterns and analog imagery to denote scents in perfume.
project type
Branding, Packaging, Experiential Marketing,
Recognition
Creative Quarterly 83 Best of Show
"Miscela" is Italian for blend
Branding
The branding is elegant and refined. I created custom ligatures for both typefaces of the logo to represent blending fragrances.
An Interactive, Living Formula
Imagery System
The living gradients were created in TouchDesigner. As the user changes the scent profile, the pattern evolves and changes, creating a visual formula.
Creating my own 3D models
Packaging
I designed and 3D modeled the packaging myself in Cinema 4D. I created 13 samples, but the design possibilities are endless.
A Working Prototype
Imagine RIT
I exhibited my thesis and visitors could interact with the color-changing display.
“Love the aura interactive piece! Putting those on the bottles is an awesome customization!“
-An Imagine RIT Visitor
A Working Prototype
Branding in Action
Miscela contains multiple lines of perfume products. Keeping consistency in the marketing is important.
Design Systems
Scents as Squares
Miscela Perfume is defined by its unique scent identification system. Each note has its own pattern and color to denote it. When combined into fragrances, these notes overlay and blend with one another.
Creative Quarterly 83
Best of Show
Highest award given to one submission each quarter out of students and professionals. Published in the 2026 Creative Quarterly Annual
Extending the Brand
Solid Perfume Palettes
To complement the brand's emphasis on singular notes, I created a solid perfume palette. This allows users to layer and blend their own combinations.
Marketing
Branding in Context
Miscela's branding is striking and utilizes gradients to draw attention to the product.
